Two local marketing powerhouses have joined forces to shake up how businesses connect with their audience — and despite the familiar name, there’s no football transfer fee involved.
Paul Ince, founder of Loughborough-based marketing agency LikeMind Media, has officially “signed” with West Bridgford-based Press For Attention PR, led by former business journalist Greg Simpson.
While the name Paul Ince may spark memories of midfield battles, this one has been making his mark in the world of digital marketing as a speaker, consultant and author and both agency leaders have a shared mission to modernise how businesses build trust and visibility.
“We’re both passionate about helping businesses cut through the noise — and we’re both based locally, so it felt like a natural fit,” said Greg Simpson, founder of Press For Attention PR. “Add to that the fact we’re, quite literally, LikeMind-ed, and the partnership just made sense.”
The collaboration is already in full flow, with the duo co-hosting an exclusive Nottingham event this month titled ‘The Funeral For The Funnel’ — a playful but pointed challenge to the traditional view of customer journeys as predictable, linear paths.
“We haven’t wasted a second,” added Paul Ince. “From our first conversation, we knew we saw things the same way — business owners need practical, people-focused marketing that reflects how customers really behave. Greg’s experience in media and messaging is a great match for what we do at LikeMind Media.”
The new alliance will see Press For Attention PR supporting LikeMind Media’s profile as the agency continues to help clients across content, social, and digital marketing. Both businesses stress the importance of trust-led marketing — and say it’s time for a smarter approach.
“There’s no funnel anymore — just real people, real journeys, and the need for real strategy,” concludes Simpson.
