Busy Christmas trading and a record-breaking performance for beauty delivered retail sales growth of 16% for Boots.
The business reported its eighth consecutive quarter of market share growth with gains across all categories, led by beauty – the stand-out performer of the quarter. Footfall, basket size and the number of Advantage Card customers all increased, as more people chose to shop at Boots. The Christmas period was particularly strong with retail sales in the five weeks to 31 December up 17.4% and outperforming the market.
The beauty category delivered a record January, and premium beauty saw its biggest ever sales week in December. Skincare reported three consecutive weeks of record sales in December driven by the ‘expert skincare’ category in which brands including No7, La Roche-Posay, CeraVe and Eucerin proved popular. Boots beauty transformation strategy continued with 19 new beauty halls opened in Q2 and the 170th store to receive a beauty makeover opening at Westfield White City post-period end. Boots now stocks over 500 big name and cult beauty brands and exclusively sells the UK’s leading skincare brand, No7.
Saying that customers continue to return to stores – with footfall increasing 16% in the quarter, and they are also buying more – Sebastian James, MD of Boots UK & ROI, said: “More people are choosing to shop with Boots, largely thanks to our focus on value and our market leading beauty offer. This is reflected in our strong retail sales performance and our continuing market share growth, particularly in terms of Christmas trading. We also delivered an increase in pharmacy sales, despite the challenging sector backdrop.”
