It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead.
It has become something of a tradition, given that we’ve been doing this now for over 30 years.
Here we speak to Elliot Cook, director at Simple Marketing Consultancy.
Despite what the mainstream media may want to tell us, I’m predicting positive things for 2023. As a business community, so much has been thrown at us over the past two years that the supposed incoming “R” word just gives the feeling of déjà vu; we’ve been here before and come out the other side.
That is no reason not to be prepared for what lies ahead however. January is always the perfect time for businesses to take stock of the previous year’s trading, and put together a clear and robust marketing plan. If we are to learn anything from the pandemic era, it is those businesses that invested in their marketing programmes are the ones that survived and thrived. I predict those that adopt similar principles will be the ones that will navigate the murky waters of 2023.
Over the last couple of years, we’ve also seen a massive shift to towards digital marketing. Yes it is essential to ensure your business has a nailed down digital marketing strategy but at the same point whilst everything has gone online, I’m going to also go out on a limb here and say that we at Simple Marketing Consultancy are starting to see a resurgence in print marketing. Especially if it is tailored and uses sustainable materials.
