Lloyds Banking Group has appointed Andrew Asaam as its new group ambassador for the Midlands.
Alongside a team of experts from across the group, Andrew will work with local politicians, regional business leaders, community networks and charities to help address the challenges facing the Midlands.
There will be a strong focus on exploring ways of helping people in the region access affordable and sustainable housing. Andrew will also champion small businesses and promote the importance of skills and apprenticeships, as well as advise on the Midlands’ transition to a low-carbon economy.
Andrew, who is homes director for Lloyds Banking Group, was born and raised in Birmingham and studied economics at Coventry University.
He said: “As a proud Midlander, I’m really honoured to have been asked to take on this role because our region has so much to be shouting about.
“We have a long history of innovation which continues today – not least in our advanced manufacturing technology and health and life sciences sectors – and we’re also building on our strong automotive heritage, as electric vehicles and Birmingham’s clean air zone push us forward on the road to net zero.
“The Midlands’ place in the heart of England makes it central to the success of the UK. I’m really looking forward to working with other leaders in the region to help bolster growth and attract investment.”
