Monday, November 10, 2025

Frasers Group acquires online fashion retailer

Shirebrook-based Frasers Group has acquired online fashion retailer I Saw It First.

The business, which today has over 5 million consumers, has rapidly grown its digital presence since launching in 2017.

Frasers said it “looks forward to integrating I Saw It First” and that the business will “benefit from the strength and scale of Frasers Group’s platform and from the integration with Frasers’ recently acquired business, Missguided.”












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