Two graphic designers have raised £1,927.75 for the Ukraine crisis appeal by teaming up and using their skills to solve a common business branding issue.
Trudie Avery of Avery Creative – who is often referred to as the Logo Lady – partnered with illustrator and graphic designer Dave Officer, of Doodle Juice Design, to ‘fix’ business logos in return for donations to Ukraine Crisis Charities.
Despite never having met in person, the pair decided to work together on the special project and put out to their LinkedIn connections a one-time offer to create a vector version of company logos – one that is scalable and can be used at any size without losing quality and that can be put on any background without having a white box around it.
More than 30 companies took Trudie and Dave up on their offer, each donating £25 or more to the worthy cause. One business pledged a whopping £1,000 for the service.
Trudie, who has been working in graphic design and branding for 25 years, said: “We wanted to use our skills to raise some money for the Ukraine. Dave is a fabulous designer/illustrator and came to me with this idea and I jumped at the chance to do something so worthwhile.
“Many company logos are jpeg files, which are essentially an image file on a white background. If you use it on a dark background it will have a white box around it and it doesn’t scale up well.
“We turned the jpeg files into vector files which are much more useful for scalability and useability and raised almost £2,000 in the process.
“What is going on in the Ukraine is so tragic and I was glad to be able to do something to help in this awful situation.”
Dave added: “We’ve all sat in absolute horror watching the events in the Ukraine unfold. The feeling of sadness and helplessness is a little overwhelming, but I was keen to do a little something to help. Although the gesture of fixing logos is tiny in the grand scheme of things, I am delighted that the money we’ve raised will make some difference, however small.”
