Plans have been submitted by Derby County to extend their stadium by more than 37,000 sq ft in a bid to create resturants, food courts, bars and fan zones.
The new application would replace the granted outline permission for Unit Plaza, which was approved in 2014, for new retail space, offices, resturants and bars.
The club have said the Unity Plaza scheme would not be proceeding in its approved form because of its “changing nature and ambitions”.
A statement submitted to the council by Matthew Montague Architects on behalf of the club says: “As part of continuing re-investment in the Derby County Football Club, the current owner has asked that we consider improving the match-day experience for the fans who currently utilise the East, South and North Stands of the stadium.
“At present only fans with tickets for that particular turnstile may enter, where separately each person is thrust into a cold and un-welcoming space below the concrete raked seating.
“This traditional concourse is an unappetising environment.
“The aim is to provide a pre-match and after-match offer, which enhances the overall Derby County experience.
“The proposal is to give fans an opportunity to arrive early at the ground, walk into a warm and comfortable atmosphere suitable for families, groups and all ages.
“The venue will offer a variety of food and drink in a well-lit and spacious setting with large screens showing match build-up and other events, it will create a vibrant destination for friends to meet no matter where they are seated, for elderly to relax or parents to wait for their children.
“After the game has finished, fans would be welcome stay in the new complex, they may wish to dine in one of the restaurants, debate the game over a drink or see other results come in.
“This gives fans the opportunity to extend their time in order to maximise the match-day experience, and become much more flexible with regard to times of arrival and departure, potential helping to alleviate traffic congestion.”