Nottingham-based John Pye Auctions has renewed its agreement as official commercial partner of Nottingham Forest FC for the fifth season running.
The company started its commercial support of Forest back in the 2012-13 season, when it became main club and shirt sponsor and has continued its commitment over the last five years.
Managing Director, Adam Pye, said: “We are proud to be supporting Nottingham Forest for our fifth consecutive season.
“John Pye Auctions continues to grow nationally and internationally and even though we now have 22 trading sites across the country, our roots are, and always will be, firmly in Nottingham as this is where it all began.
When the company started its sponsorship of Forest five years ago, it was the first auction house in the UK to sign a sponsorship deal with a professional football club.
David Cook, of Nottingham Forest FC, said: “The club are delighted to renew the partnership with a strong Nottingham-based business like John Pye Auctions. We would like to thank them for their continued support over the last five seasons and we are excited to play a part in their growth locally, nationally and internationally.
“Adam and his team have been a pleasure to work with and it’s fantastic to see them at so many of our matches. We look forward to continuing our commercial relationship with the firm.”