Leicester Tigers now boasts the fastest website across the Aviva Premiership, Pro14 and French Top 14 leagues.
Research carried out by web design specialists Clock found that their site now tops the speed charts, loading content within half a second.
Since the launch of the website in June, followed by the club’s official Tigers App in July, the club aims to give fans the best possible online and digital experience.
Tigers welcome an average 170,000 unique visitors a month to its website and create almost 130 original news articles a month across a range of platforms. With so much content available for fans, using a website that loads at high speed ensures users are not left waiting for pages to load.
Chris Rose, Head of Brand at Leicester Tigers, says: “We pride ourselves on being the ‘best of the best’ at Tigers. The new website and app has meant that we can now create even more content for fans across multiple platforms. Most importantly, we’re already starting to see the results with more repeat users of the site, lower bounce rates and higher ticket sales.
“We’re proud to be leading in this field and aim to remain at the top as part of our digital strategy for years to come.”
Paul Serby, chief technical officer at Clock, added: “We always strive to make our sites as quick and responsive as possible. I’m really proud that with the new Tigers site we’ve produced the fastest rugby site on the internet.
“A quicker load time means a better user experience, more page views and ultimately higher sales conversion.”