Leicester coffee firm’s capital growth

A Leicester coffee roasting business has secured a deal to supply a chain of several leading gastropubs in London – its first clients in the capital.


St Martin’s Tea & Coffee Merchants is installing its products and equipment to the growing Noble Inns group of critically acclaimed gastropubs – including the Smokehouse in Chiswick, the Pig and Butcher in Islington and the Princess of Shoreditch.The deal comes as St Martin’s gears up for further expansion after a restructure of the wholesale supply business and its sister venture, the St Martin’s café and the Crafty burger restaurant, currently ranked the number one Leicester restaurant on Trip Adviser.The two businesses have separated into new entities assisted by Wes Scales, partner at Leicester chartered accountant Mark J Rees. St Martins’ founder Andy Hall is running the wholesale side as a separate business whilst in partnership with food entrepreneurs Andrea and Chris Elliman on the café and Thursday to Saturday evenings restaurant.The coffee roasting and wholesale business is supplying an increasing number of bars, cafes, restaurants and visitor attractions in Leicester and across the East Midlands, including the National Space Centre, Leicester Racecourse, the Phoenix cinema and Ragdale Hall.The deal to supply the Noble Inns group is a milestone for the business, said Andy Hall: “Breaking into the London market sounds difficult but it really has been about offering an artisan product that has provenance and is made where we have total control over its quality.“We are responsive because of our size. We can tailor the service each customer wants and implement that for them very quickly. Because we have a sizeable coffee shop ourselves we can relate to how the decision makers are thinking.”