Lincoln-headquartered PR and marketing firm Shooting Star is in a celebratory mood having scooped two Chartered Institute of Public Relations (CIPR) awards.
The firm, which was first established in Lincolnshire just 11 years ago, has won gold at the South of England and Channel Islands PRide Awards and silver in the Yorkshire and Lincolnshire region.
The team secured the awards in the Arts, Culture or Sport Campaign category with a campaign that raised the profile of sidecar racing by telling the story of Ricky Stevens and Ryan Charlwood’s second British F1 Sidecar Racing championship bid via earned and social media. As a result, the team built a strong following and secured sponsorship from JG Speedfit Kawasaki for the 2017 season.
Director of Shooting Star Kate Strawson explains: “As sidecar racing is a relatively obscure sport there was little coverage of it, so it was important to bring it to the fore.
“As part of the strategy we used social media to give fans an exclusive insight into Ricky and Ryan’s life on and off the track. We also broadcast live Q&As to make them more accessible to fans and negotiated a partnership with Motorcycle Racer magazine, securing the front cover which was a first for the sport.
“The icing on the cake was a feature on BBC Breakfast with sports correspondent Mike Bushell which reached a potential audience of over one million viewers.”
Fellow Director Jez Ashberry adds: “We’re absolutely delighted to have been recognised with two CIPR PRide awards, especially the gold at the South of England and Channel Islands ceremony as we were up against five other agencies. I’m pleased for the whole team, whose hard work and enthusiasm has really paid off.
“It’s been a big year for Shooting Star – we’ve celebrated our 11th birthday and seen the number of clients increase by nearly a third, so these awards are the perfect way to round off 2017.”