DirectAsia renews official partnership with Leicester City

DirectAsia, the Singapore-based car and travel insurance provider, has renewed its official partnership with former Premier League champions Leicester City.

The club says it will strengthen their links in South-East Asia and focus on social media.

For the 2017/18 campaign, DirectAsia will be working with the club to engage and grow its ten million-strong social media following.

Leicester City’s head of partnership engagement, Harj Hir, said: “Our popularity in Asia, especially Thailand, has already demonstrated substantial growth for our partners in this region.

“Our activation in Direct Asia’s key territories provided an excellent return on investment during the 2016/17 season and will continue to work closely with DirectAsia in this next phase of our partnership.”

DirectAsia chief executive Edip Okur said: “We are confident that this partnership will enable us to further solidify our status as one of Asia’s top influential brands.”