UK corporate games generates £3.8m for Nottingham’s economy

Europe’s largest annual multi-sport festival for businesses, held in Nottingham, recently generated in excess of £3.8m for Nottinghamshire’s economy.

The UK games, which were hosted at Nottingham this year attracted 5,000 participants at various locations around the city, including the University of Nottingham, Colwick Park and Wollaton Hall proved a resounding success with local and blue chip companies from across the country coming to the city to battle it out.


Amongst the raft of local businesses involved were: Lloyds Banking Group, Browne Jacobson, Dimensions, Freeths, FHP property consultants, Willmott Dixon,Asda and Capital One; to name but a few.

Vodafone won the Sport for Life grand award and the medallist award, while Nottinghamshire Police was the top local performer, finishing second in the overall medal table with 48 medals.

Nottingham-based law firm Freeths Solicitors finished sixth in the medal table and the University of Nottingham and clothing wholesaler MWUK finished 14 and 16 respectively.

A team from Nottingham Forest won the 11-a-side football tournament and Boots also secured medals in a number of sports to finish 21st in the medal table from 123 organisations that were represented.

Games director Ben Sedgemore said: “The Games has been a resounding success and we could not have asked for more – even the weather was on our side.

“The facilities are excellent in Nottinghamshire, with top quality venues for all of our 23 sports and array of celebrations.

“The feedback that we have been receiving has been wonderful and it is a credit to everyone who has supported the Games.

“People have been blown away by Nottingham and we are delighted that we made the decision to bring the Games here in 2017. Thank you so much.”


The University of Nottingham’s multisport complex was the epicentre of the Games, providing many of the facilities for the 23 sports and provided an unrivalled opportunity to showcase their new £40m David Ross Sports Village.

Nottingham Trent Students Union also hosted the Great Games Party on the Saturday evening.

The Games Sport Patron Helen Richardson Walsh MBE, who won a gold medal at Rio 2016 as a member of the GB women’s hockey team, presented medals to the successful organisations over the weekend, as well as cutting the ribbon to open the SuperCentre celebration for the Games on the Friday evening.