Derby IT software specialist shortlisted for national award

L-R: Kevin Carrick and Pana Lepeniotis
A Derby based software and data services provider has been shortlisted for a national award for a software solution it has pioneered for the retailing sector.
Data Clarity, which has its head office in Pride Park in Derby, has been shortlisted for the Retail Technology of the Year award for its ClarityOmnivue product.
ClarityOmnivue is a cloud based, all in one Omni-Channel, providing enterprise management and planning, customer segmentation,  campaign management and a B2C GDPR consent management solution.
Since its release, ClarityOmnivue has revolutionised the way retailers manage data. Based on their unique Master Data Management (MDM) technology. Data Clarity is able to bring together data from many legacy systems, that previously could not be connected, into one 360-degree view of their customer business key performance indicators.
As retail businesses have grown, and the number of buying channels has evolved, many retailers are being faced with a challenge to resolve data disparity caused by an evolution of several IT infrastructure systems and multiple instances of legacy applications.
Increasingly, retailers are finding it impossible to unify data across systems such as E-Commerce platforms, Customer Relationship Management (CRM), Retail POS, Finance, Product Management (PMS), Manufacturing Resource Planning (MRP), Enterprise Resource Planning (ERP), Warehouse Management Services (WMS) and Human Resources (HR) This makes it difficult to easily identify, extract, validate and present the necessary customer and business critical data required for operational reporting, business analysis and forecasting.
In developing ClarityOmnivue, Data Clarity has used its Master Data Management and IT expertise to create an innovative product which surfaces and presents the combined data. When using ClarityOmnivue, retailers are provided an intuitive and simple to navigate, user interface which provides them with a 360-degree view of a customer’s engagement and buying behaviour. ClarityOmnivue also helps ensure GDPR consent management and governance with compliance.
Commenting on the awards shortlist Kevin Carrick, CEO said, “Omni-channel retailing has provided new opportunities for retailers to expand their reach to new customers. This has presented retailers with more opportunities to increase marketing effectiveness and improve the customer experience, but they are struggling to integrate their data sources to build competitive advantage.”
He continued, “ClarityOmnivue gives true relevancy enabling retailers to better target marketing spend and increase customer engagement by creating loyalty scheme offers, targeted offers and discounts based on their past purchase history.”
The National Technology Awards celebrate the pioneers of new technology, focusing on innovation in areas such as finance, travel, gaming, IoT and analytics. Winning entries come from those companies and organisations who have made outstanding technological contributions across a variety of sectors.
The winners will be announced at the gala dinner and awards ceremony on 17 May 2018 at the Waldorf Hilton in London.
Data Clarity was founded in 2011 by CEO Kevin Carrick and Chief Data and Development Officer Pana Lepeniotis, having previously worked together as Chief Technology Officer and Data Architect respectively for leading publishers Local World.
Since 2011, Data Clarity has expanded significantly by providing data solutions to over 150+ customers based across the globe. Their client and user base include: Leading luxury retailer Paul Smith, Cash Generators, Tori Richard, ESI Media (The Independent. London Evening Standard), Alpha LSG Flight Services and the UK’s largest wholesaler and retailer for office products, EVO Group.