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Purpose Media to support major children’s charity

Marketing agency Purpose Media is supporting a charity which transforms the lives of thousands of disabled and disadvantaged young people in the UK. Variety, the Children’s Charity, has raised more than £300 million since it was established in 1949, providing practical assistance through wheelchair and specialist equipment grants, experiences on their Variety Great Days Out, fully accessible transport for schools in the form of their famous Sunshine Coaches, and work experience on their new Access Interns programme. Last year alone it came to the aid of more than 160,000 youngsters, with 143 wheelchair and equipment grants, 38 Sunshine Coaches and 31 Variety Great Days Out, where children could build confidence and make memories. Now digital marketing agency Purpose Media, based in South Normanton, Derbyshire, has teamed up with the charity as a media partner, helping it deliver two high-profile events aimed at raising significant funding to further the organisation’s work. The agency will provide video services for The Midlands PROPS Awards in Birmingham next month (May 2024) and The North West PROPS Awards in Manchester in October – both honouring outstanding achievements in the property industry. Purpose Media Head of Video Alistair Bullock said his team was delighted to be using its expertise to assist such a worthwhile cause. “These stunning events are already highlights of the UK charity calendar and have raised incredible sums,” he said. “We aim to further amplify that success and encourage even more people to support the work of this brilliant charity.” Purpose staff will produce video packages showcasing award sponsors and nominees to be shown during each event and will record interviews with winners, as well as compiling highlight reels. “Video is a great medium for helping audiences connect emotionally with a subject and will be the perfect vehicle to communicate the profound difference Variety makes to the lives of the people it works with,” Alistair added. Lyn Staunton, Variety’s Development Director, said Purpose Media’s expertise would help the charity develop an even wider reach, enabling it to assist even more disabled and disadvantaged children. “We want to give even more children the specialist equipment they need to transform their lives and to access experiences that otherwise they might never have,” she said. “This is our 75th anniversary and the year is going to be a big one. To have a company as well established and respected as Purpose Media on board is incredible and will really help further our ambitions.”

Blueprint Interiors drives wellbeing in design with workplace experience manager appointment

Workplace consultants and commercial interior design specialists Blueprint Interiors have appointed Claire Lacey as workplace experience manager. Claire brings a wealth of experience to the role, having previously worked as a personnel manager, kitchen and bathroom showroom manager and run her own interior design business for six years. In this newly created role at Blueprint Interiors, Claire will be responsible for ensuring the smooth running of the company’s busy office and showroom, Worklife Central. She will also assist Blueprint’s design, furniture, finance and contracts teams to deliver excellent customer service at every stage of the workplace design and fit out process. As workplace consultants, Blueprint Interiors supports its clients to achieve accreditations including the WELL Building Standard, which Claire will also be involved with to ensure requirements are met at Blueprint Interiors’ own office, as well as at client workplaces. Claire commented on her appointment: “I’m delighted to be joining Blueprint Interiors, a reputable company in my hometown that I’ve admired for several years. I’m passionate about creating inspiring and functional workspaces and I very much align with Blueprint’s focus on incorporating wellness principles into their designs.” Chloe Sproston, creative director at Blueprint Interiors, said: “Claire’s experience and enthusiasm for workplace design will be a valuable asset to our team. “Our work often involves guiding our clients at a time of wider business and cultural transformation, and we are committed to providing exceptional support throughout the entire process and beyond. Claire’s appointment underlines this commitment.” Claire is one of several new team members to join Blueprint Interiors so far this year, as well as a raft of internal promotions.

How your East Midlands business can get the edge over the competition

According to recent local reports, there’s good news and bad news for new businesses in the East Midlands. The bad is that the total number of new companies starting up in the area has decreased by over 7%, but the positive to this is that the overall number of new firms is still quite strong, despite UK-wide economic uncertainty.  At the same time, these new companies pose a challenge for any other startups or existing businesses looking to improve their performance, in that there’s more competition out there at a time when consumers don’t have as much disposable income. So looking at ways to give your company the edge over others, has never been more important. Here are a few ways you can go about this: Have a strong online presence You’d be hard-pressed to find a business today that doesn’t have a website and in many ways it’s now an expectation. As such, your firm’s website should reflect the quality of your goods or services. Plus, a strong website can also be an effective means of converting more ecommerce customers, so it’s worth investing in something quality, as it may well pay for itself as more users head to your site to make purchases.   Streamline internal processes If you’re looking to cut down on time-wasting and unnecessary expenses, you may also want to digitise some of your internal processes. Everything from automated payroll software to remote working and training portals, live chat customer services and much more can be found these days, each with the potential to bring invaluable efficiencies to your operations.  Make the most of your customer feedback They say “the customer is always right” and while that might not strictly be true in all aspects of business, what is certain is their feedback can be a useful tool to help you grow and improve. Consumer insights can give honest thoughts on what you’re doing well or where you could be doing better to convert or support them. So be sure to ask for their comments, whether it’s in-store, online or even as an email marketing competition. Partner with other firms Sticking with old adages – “if you can’t beat them, join them.” This of course won’t work in all sectors, but if used strategically, you can find another company to work with in a way that’s mutually beneficial. One example could be if you offer online marketing services, you could partner with a web development company to then promote the sites they build. Platforms like LinkedIn can be great for finding such connections in and around the area. Get recognition Another great way to differentiate yourself from others is to have awards and badges that show you’ve been recognised for the quality of your work or expertise in your sector. You may have to pay to enter these, and it can be an effort to put an entry or case study together, but the positive PR and the positive impact you can have on your brand could significantly increase your chances of converting customers.  Final thoughts To return to a key point mentioned above, today’s markets – whether in the East Midlands or further afield – are challenging, but it’s you that needs to rise to this challenge. So give some or all of the above some thought and be sure to try some out. The last thing you should do is rest on your laurels, as it’s more than likely your competitors will also be looking at how they can get the edge over you as well.

Pendragon’s new owner to slash hundreds of jobs

The new owner of Nottingham-based car retailer Pendragon is set to cut hundred of jobs following the drop in supply of used vehicles post-pandemic, according to reports in the Financial Times. After a long bidding war, Lithia agreed to buy Pendragon’s dealerships and used car marketplace CarStore last year. Now, however, as noted by the Financial Times, staff have been told of plans to close CarStore. Around 250 roles could be lost across the UK if the plans go ahead, with most of these coming from the closure of 16 CarStore sites. Lithia is to start consultations with colleagues about potential redundancies.

Private equity firm invests in replacement vehicle parts supplier

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Radial Equity Partners has invested in Rimmer Bros, a Lincolnshire-based supplier of replacement parts for UK marque vehicles, including Jaguar, Land Rover, MG, Mini, Rover and Triumph.

Founded in 1982, Rimmer Bros maintains a comprehensive product library of over 50,000 SKUs sold primarily on a direct-to-consumer basis. The company has approximately 80 employees working out of its operation in Lincoln.

Radial has simultaneously invested in Moss Motors, a U.S.-headquartered aftermarket supplier of parts for British cars, to form “a leading, global specialty supplier of restoration & replacement parts focused on British vehicle brands.”

Bill and Graham Rimmer, founders of Rimmer Bros, said: “The merger of these highly complementary businesses creates a global business with immense R&D, sourcing, marketing and distribution capabilities to better serve our loyal customers.”

“We are excited by the opportunity to carry on the great legacies of these two family-owned businesses,” said Jim McDonough, partner of Radial. “We are committed to continuing to provide leading service to customers as well as expanding the offering of parts solutions across existing British brands as well as new vehicle marques.”

New homes for rough sleepers funded by music open

Former rough sleepers in Nottingham are about to make their home in new accommodation named in honour of local businessmen whose vision provided the funds to make the building possible.

At a ceremony on Monday 22 April the block of eight purpose-built flats in Hyson Green was officially named Akins House after George and Sean Akins – the directors of Nottingham-based live music promoter DHP Family.

Beginning in 2018 they masterminded the development of Beat The Streets – the annual one-day music festival dedicated to raising funds to support work with local rough sleepers by the charity Framework. Funds raised from tickets, bar sales and merchandising at each festival have been used in a variety of ways to house and support rough sleepers.

The £89,500 raised at Beat The Streets in January 2023 was essential in enabling the £1.4m building project to go ahead: the money completed the funding required for the project at a time when prices were rising steeply. It was the first time that Beat The Streets funds had been used to support a capital project.

Work began on the building last summer and has recently been completed. The flats will be occupied in the coming days, offering a permanent home with personalised support to help each resident live independently. This includes access to drug, alcohol and mental health support and employment guidance.

In addition to DHP’s support with the building cost, Framework corporate supporters at local Tesco stores have fundraised to contribute welcome packs to make each resident feel more at home.

Framework’s Deputy Chief Executive Claire McGonigle said: “The contribution of DHP Family to our work with rough sleepers in Nottingham since 2018 has been remarkable, vital and unprecedented.

“Never before has a private business supported our work in this way or to this extent. Nearly £500,000 has been raised through DHP’s award-winning music festival Beat The Streets. These funds have been used in a variety of ways and have helped to change hundreds of lives for the better.

“The Streets festival ensured that we had all the funds in place to proceed with the project for eight flats for former rough sleepers at Birkin Avenue. Without these funds the project could not have gone ahead.

“It is therefore fitting that the name of the new premises should celebrate the vision of DHP directors George and Sean Akins in creating Beat The Streets.

“In naming our new accommodation Akins House we are also paying tribute to the thousands of people who have bought into George and Sean’s vision for Beat The Streets over the years and played a part in making each year’s event such a special occasion – the staff at DHP; the hundreds of bands, solo artists, technicians, stewards and administrators who so generously give their time and talent; and the large and enthusiastic audiences who come along each year. Thank you to all of them.

“We are also most grateful for the core capital funding from the government’s Rough Sleeping Accommodation Programme and for Nottingham City Council’s support for the project overall.”

Managing Director of DHP Family, George Akins, said: “Everyone at DHP is proud of the funds we have raised for Framework since starting Beat The Streets in 2018. Contributing towards permanent accommodation is a great achievement, and we’re very pleased to see the tangible difference the festival is making to the lives of local homeless people.

“With our total raised almost at £500,000 now, we look forward to continuing to support Framework’s important work. Thank you to all the artists, attendees and staff who have contributed time, effort, and money to make our fundraising so successful.”

In the five years since the first Beat The Streets festival in 2018 nearly £500,000 has been raised in total. In 2022 Beat The Streets received national recognition by winning the Sarah Nulty Community Impact Award at the UK Festival Awards.

Several hundred homeless people have received support which has been fully or partly funded through Beat The Streets. This has ranged from providing emergency shelter, urgent health assessments and periods in specialist supported housing, through to resettlement plans and permanent homes with personalised support.

This integrated approach aims to set people up for success and prevent them from falling back into the cycle of repeat homelessness.

Commenting on Tesco’s continued support, Darren Print, Store Manager at Tesco Toton Extra, said: “Stores across Nottingham and Derbyshire wanted to come together to support a single cause and the work of Framework really stood out to us.

“Through a series of fundraising activities and the hard work of colleagues and our generous customers we’ve been able to provide vital support for the great work Framework does. We’re incredibly proud to have helped and hope this will go some way towards making a difference to people’s lives.”

Midlands construction firms fear they won’t last the year

Nearly two thirds of East Midlands and over a third of West Midlands construction firms are concerned they won’t be able to trade into 2025, according to a new report from business advisory firm FRP.

Of the senior decision makers surveyed across the Midlands construction sector, 64% of East Midlands firms and 38% of West Midlands firms aren’t confident that they will be able to trade through the next 12 months. The East Midlands are the most pessimistic part of the UK surveyed when it came to construction businesses’ prospects.

FRP’s data found that the regions’ businesses were finding it increasingly difficult to access funding, with a split field across the Midlands. While nearly two thirds (64%) of East Midlands businesses say they found it more difficult to secure necessary backing last year than the year before, only 38% of businesses in the West Midlands say the same.

Tax burdens were also a concern for businesses in both the East and West Midlands, with nearly half (48%) and half (50%) of firms, respectively, admitting they will struggle to pay their tax liabilities or any outstanding tax in full this year.

Meanwhile, 76% of East Midlands and 62% of West Midlands firms flag that political uncertainty in an election year is either causing them to delay investments or prompting clients to postpone commissioning new work.

East Midlands firms surveyed also say that factors such as supply chain disruption (18%) and the insolvency of sub-contractors or customers (18%) are likely to damage their prospects, while West Midlands firms cite factors like high interest rates (20%) and weak end-consumer demand (18%).

In response to the headwinds they face, a focus of East Midlands businesses will be renegotiating existing contracts (28% vs. 16% of West Midlands firms), while West Midlands firms will be looking to change suppliers to cheaper alternatives (36% vs. 22% of East Midlands firms).

Another split field across the Midlands was seen in revenue and profitability expectations. One in six (16%) East Midlands firms expect profitability to increase over the coming year, compared to last year, against 36% of West Midlands businesses that feel the same.

Similarly, just over one in nine (12%) East Midlands businesses expect to see revenue increase year-on-year, compared to 42% of their counterparts in the West.

Nathan Jones, Restructuring Advisory Partner at FRP in Leicester, said: “The results across the Midlands are concerning, but particularly so in the East.

“It’s possible that what we’re seeing here in terms of splits in trading optimism, and revenue and profitability expectations are the knock-on effects of the decision to cancel the eastern leg of HS2, which was particularly poorly received in the region.

“There are certainly a growing number of reasons for optimism, with green shoots beginning to show in the form of easing inflation and predicted interest rates cuts. Businesses in the region remain acutely aware of the threat of further supply chain disruption, however.

“Steps such as renegotiating contracts and shoring up local supply chains will be key for those looking to weather future headwinds.”

Across the UK, an average of 36% of firms surveyed say they lack confidence in their ability to trade over the next 12 months.

The North West (24%) follows the South West (20%) as the second-most optimistic construction sector, although still hosts a sizeable proportion of businesses fearing for their future, while the North East (45%) follows the East Midlands (64%) in reporting the largest proportion of firms pessimistic about their prospects.

New support launched in Midlands for youth entrepreneurship

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Youth charity The Prince’s Trust has today launched an extension of its Enterprise programme in partnership with LDC to help young entrepreneurs sustain and grow their businesses through the first three years of trading, recognising the important role they play in driving economic growth, fostering innovation and shaping the future of the UK economy.

The Prince’s Trust and LDC have worked together to design and develop Enterprise Advance; a comprehensive package of support designed to increase the help available to young entrepreneurs as they navigate the early years of running their business. It will launch in the Midlands before being rolled out across the UK over the coming months. 

Enterprise Advance is an extension of the charity’s existing Enterprise programme, which supports young people from all walks of life, including disadvantaged communities across the country, to launch their own businesses by equipping them with the confidence, skills and funding they need to do so.

LDC, the private equity investor that is part of Lloyds Banking Group, first partnered with The Prince’s Trust in 2019 to support the Enterprise programme and has so far helped almost 4,000 young people to turn their dreams into reality. 

However, while the majority of businesses launched through the Enterprise programme are still trading, focus groups with Trust-supported entrepreneurs who launched businesses in 2020/21 revealed that many felt they could unlock latent potential and better sustain the growth of their business if they had access to additional tools and support.

Help with finding and managing customers, digital marketing and accessing finance were cited as three of the most common challenges young business leaders face. 

Through Enterprise Advance, young entrepreneurs can access a designated mentor, structured business reviews to track progress against targets and ambition, workshops and networking opportunities.

It will help young entrepreneurs like Ruddington-based Olivia Swift. In 2019, Olivia launched her multi award-winning business, Lotus Maternity, which provides postnatal education, support and guidance to mothers and families. Olivia’s business also offers postnatal programmes for organisations to support colleagues, managers and new parents returning to work following parental leave.

Olivia said: “The Prince’s Trust has been with me throughout my entrepreneurial journey with Lotus Maternity. Sustaining my business and increasing the services I offer is crucial to its growth.

“Specialist support, networking and opportunities to access additional finance, all of which is offered as part of Enterprise Advance, is vital. It will make a real difference for many emerging businesses.”

David Bains, Partner and Head of East Midlands and East of England at LDC, said: “Young entrepreneurs play a vital role in the economy, both here in the East Midlands and across the UK.

“It’s crucial that we equip them with the necessary tools, skills and funding to grow and sustain their businesses. These individuals are driving innovation, progress and improvements in society, and they’re our next generation of business leaders.

“We have more than 40 years of experience in helping management teams across the UK to drive growth and realise their ambitions, and our partnership with The Prince’s Trust extends that commitment to young entrepreneurs from different backgrounds.

“Together with The Prince’s Trust, we’re creating a path for young business leaders that will empower them to contribute to the sustained growth of the UK economy.”

Jonathan Townsend, UK Chief Executive of The Prince’s Trust, added: “Since launching our Enterprise programme in 1983, we’ve supported more than 91,000 young entrepreneurs to kickstart their own businesses and that’s something we’re incredibly proud of.

“Enterprise Advance takes the support we can offer even further – it’s a flexible, broad-ranging programme that will help young entrepreneurs to go on and grow their businesses in those crucial early years after launching.

“It wouldn’t have been possible without the support and expertise of LDC. They are one of our biggest supporters at The Prince’s Trust and together we’re excited to help more young entrepreneurs to maximise the potential of their businesses.”

Enterprise Advance is being funded through LDC’s multi-million-pound partnership with The Prince’s Trust and has been created with the support of an advisory board consisting of LDC’s employees over the last 12 months.

Two units under offer as plans submitted for Derbyshire business park

The first two units have been placed under offer and a planning application has now been submitted for Foundry Business Park, a new development of industrial/warehouse units in Pinxton, Derbyshire. The development will provide 10 units totalling some 50,000ft2, all available on a freehold basis. The units range in size from 4,232ft² to approximately 20,000ft². Darran Severn, Director at FHP Property Consultants, says: “We are pleased to confirm that the first two units have been placed under offer on a build to suit basis, which is excellent news. In addition, a planning application has now been submitted for the first phase of units which will be available around Q2 2025. “There is a continued shortage of freehold industrial/warehouse units across the region, and as a result we are in discussions with a number of local occupiers who have expressed an interest in the site. Once the units start to take shape I would expect to see even more interest and further sales being agreed.”

£100k charity event kickstarts 2024 appeal

The 4th annual Three Bunkers Challenge event has kickstarted fundraising as the event aims to reach its £100,000 target. So far, £40,000 has been raised and there is space for one more team to take part. Established in 2020 by Elliot & Bev Cook from Simple Marketing Consultancy, which is based in Radcliffe on Trent, the ‘Three Bunkers Challenge’ is styled like the infamous three peaks mountain climbs, but involves 24 golfers playing 27 holes within 10 hours. Whilst only a moderately physical feat, the logistical challenge is high as all players start at 7am at Morley Hayes Golf Club, then travel to Charnwood Forest Golf Club and conclude at The Nottinghamshire Golf & Country Club, reaching three corners of the East Midlands counties of Nottinghamshire, Derbyshire & Leicestershire, covering just over 70 miles. This year, the event takes place on Friday 24 May 2024 and so far involves teams from Actons Solicitors, BFY Group, Fiscal Engineers, MAF Finance Group, Shakespeare Martineau Solicitors and Simple Marketing Consultancy. Each person commits to raising at least £250 for their team using a dedicated fundraising link and mobile phone app. All money raised will be donated to the charity Big C Little C which was founded in 2019 by business entrepreneurs Andrew Springhall, from Breedon Electrical Fire & Security, and Colin Shaw, former Chairman of PKF Cooper Parry, who joined forces to create a charity that would encourage East Midlands businesses to organise events to raise money for Cancer Research, the NSPCC and other children related charities. Elliot Cook said: “A recent study by CRUK says that the rate of improvement in the number of people who survive cancer has slowed significantly stating that the rate of progress was five times faster in the 2000s than in the 2010s and that lack of sufficient funding for research is largely to blame.” He added: “Similarly, a child contacts the NSPCC Childline Help Services every 45 seconds and reported instances of abuse are also increasing, so events like this are crucial to helping these charities maintain funding to support research and care.” The organisers also welcome support via online donations or gifting prizes which can be auctioned during the prize presentation. So far fourballs from Nuneaton Golf Club & The Nottinghamshire have been gifted. The fundraising link is: https://givestar.io/ev/the-3-bunkers-challenge-2024