Bespoke lighting business aiming for U.S market

Andy Twigg & Scot Walker

Coalville-based lighting specialist Parify is planning to launch in the U.S after a period of rapid growth which has seen turnover double every year since the company’s inception.

Co-owners Andy Twigg and Scot Walker founded the business in 2013 when they discovered a gap in the market where LED lighting was concerned. The business was originally set up to design and manufacture bespoke lighting to meet the needs of the jewellery and retail sector. A year later Parify was invited to become a member of the Company of Master Jewellers.

Twigg said: “People warmed to us and Parify quickly. We started very small, with a range of lights that we’d manufactured. Within that range we offered bespoke elements that no one else was making. As word of mouth got around, we grew organically and instantly”.

The business hit the landmark figure of £1 million turnover after four years. Due to its rapid growth, it then moved into the bespoke furniture market, producing furniture with its lighting technology built in under the name Progressive Display.

Parify now supplies to over 1,000 jewellers in the UK and is aiming to take its business to the U.S, where jewellery sales were worth $316 billion in 2016.

Twigg said: “We are at a point where we are well known in the UK, and we also have several unique products in the portfolio which we believe in a global market would be accepted as very interesting products to clients out there”.