Nottingham’s Muscle Food secures £10m from BGF

Nottingham-based ‘clean living’ meal company Muscle Food has scooped £10 million investment from BGF to expand the business globally, starting with a second base in Europe.

Muscle Foods generated revenues of more than £45m in the year to 31 March 2017 and offers a range of products including fresh meat, snacks, ready meals and supplements.

The company, which employs 120 people was founded by Chief Executive Darren Beale in 2013 and has attracted a loyal following of fitness enthusiasts, bodybuilders and athletes,  including celebrities and sportspeople such as Jamie Lomas and Iwan Thomas.

Muscle Food own-branded foods – predominantly including meats, seafood, eggs and snacks – and ‘Live Clean’ meal boxes have been delivered to over half a million homes across Britain and the company recently began exporting to Europe.

Earlier this year, Muscle Food began selling its range of products – including Protein Pizza, the UK’s fifth largest pizza brand – in Sainsbury’s and will be launching in Morrisons this month.

BGF has taken a minority equity stake in the group.

Beale said: “The Muscle Food team care passionately about making it easier for our tribe of customers to achieve their fitness and health goals – this mission has been critical in driving the expansion of the company.

“The partnership with BGF will help us accelerate our growth and switch even more customers on to our unique proposition.”

Greg Norman of BGF said: “The Muscle Food team are talented, focused and passionate. They have successfully managed the high-growth experienced in the last three years and are ambitious about accelerating the expansion. We are pleased to be supporting the group as it continues to scale.”

GCA Altium provided corporate finance advice to the management team on the transaction.

Simon Lord, Managing Director at GCA Altium, said: “Muscle Food has grown rapidly since inception to become an extremely profitable and highly cash generative business which is relatively unheard of in high growth businesses like this. It operates in a sector that has raised vast sums in the UK and US and it has been a real pleasure to have advised the founders and shareholders on its first external equity investment by BGF.”