Road to MIPIM: John Forkin, Marketing Derby

Marketing Derby

With MIPIM just around the corner it’s time again for East Midlands Business Link to have a chat with the attendees and key players for our region at this years conference. In this article John Forkin, MD of Marketing Derby, talks about what Derby has to offer this year:

Derby is set for a cultural and regeneration revolution over the next few years as the Heart of the City, Becket Well and Museum of Making schemes are now seeing momentum.

The Heart of the City regeneration scheme will see a new cultural hub at the heart of the city centre be created with a new £32m music and performance venue the cornerstone of wider development. Replacing the now defunct Assembly Rooms, this 3,000-seater venue with associated offices, restaurants, auditorium and £10m car park is expected to open in 2022.

Alongside the performance venue, work is underway on refurbishing the Victorian Market Hall. This Grade-II Listed building will undergo extensive renovations externally before being having an impressive internal makeover, bringing it into the 21st century as a major destination for residents, workers and tourists. Enhanced public realm will improve the Market Place, Tenant Street and Osnabruck Square to create a vibrant cultural destination.

In addition the nearby Silk Mill, which UNESCO recognises as the world’s first factory, is undergoing a £16.4m transformation into the Museum of Making, a new cultural attraction on the banks of the River Derwent which will open in 2020.

Meanwhile Becket Well, a part of the city that has long been earmarked as needing regeneration, is also set for major attention. Following a competitive marketing process led by Cushman & Wakefield, an announcement is expected to be made at MIPIM on the preferred developer chosen by Derby City Council. This will allow plans to start being made for the area which is recognised as the city’s regeneration priority.

There is also significant development of new residential and office buildings, with three Build to Rent schemes providing over 400 high quality apartments and 32,000 sq ft of speculative office development in planning.

In addition, Derby City Council are also set to announce a partnership with the University of Sheffield on bringing an extension of the very successful Advanced Manufacturing Research Centre to Infinity Park Derby. This joint venture between Derby City Council, Rolls-Royce, Cedar House Investments, Wilson Bowden Developments and Peveril Securities Ltd, adjacent to the Rolls-Royce aerospace and corporate headquarters, is a hi-tech advanced manufacturing enterprise zone. The AMRC development will have full Catapult Centre status and is expected to act as a catalyst for further development on the park.