“Public Vote” concept for #TheMBEs

Liz Strama (HR Protected), Greg Simpson (Press for Attention PR), Samantha Cotter (Else Solicitors)

Organisers of the inaugural Midlands Best Employers Awards #TheMBEs have announced an interesting twist on the voting process for entries – a public vote, garnered by social sharing.

Businesses have until the end of November to enter before the deadline passes, after which the judging panel will begin to shortlist the entries during December.

Now, with the creation of the public vote, an extra element of transparency and profile has been created, according to awards creator Press For Attention PR.

Managing director Greg Simpson said: “We’ve all had experiences of awards nights when we felt that perhaps we stood no chance and were just there to make up the numbers. People can feel like they have wasted their time and we don’t want that. By creating a public vote, worth 20 per cent of the total, we have brought accountability, opportunity and dare I say it ‘fun’ into the mix.”

East Midlands Business Link is the official media partner for the awards, bringing further heightened profile and coverage for the shortlisted entrants and of course the eventual winners.

They will also be joint hosts of a Christmas party for entrants, sponsors and judges on December 9th, which is open to subscribers and partners of the magazine along with clients, customers and friends of Press For Attention PR.

The awards have been created by Press For Attention PR to help businesses and organisations across the Midlands demonstrate their investment in their key asset, their employees.

There are six categories:
Midlands Best Employee
Midlands Apprenticeship Champion
Midlands Best Employer For Working Families
Midlands Rising Star (Employee)
Midlands Best Innovators in HR
Midlands Most Socially Responsible Employer

The overall winner will be crowned The Midlands Best Employer, voted by a panel of independent judges formed by the sponsors. The main sponsors are HR Protected and Else Solicitors. The awards entries (deadline November 30th) will be processed by awards creator Press For Attention PR, who devised the idea having worked on many awards campaigns over the last decade.

“I’ve been to many business awards and this is the first one I’ve seen to embrace new ideas and offer something different. By incorporating a public vote it allows entrants to engage their employees, customers, suppliers and contacts to support them in their entry. It’s great to see social media being used in such a positive way,” said Liz Strama of HR Protected.

Further details regarding the public vote will be released once the deadline for entries passes on November 30th.

To enter the awards, visit http://www.pressforattention.com/TheMBEs sponsorship of the individual categories is available.   Visit the dedicated web page for more information.