Gravity Digital, which launched in 2015 as a result of the merger of two specialist digital marketing and website design agencies, recently announced that they have achieved Google Partner status.
Achieving Partner status means that Gravity Digital has been able to demonstrate AdWords skills and expertise, met the Google ad spending requirements across its portfolio of managed clients, delivered client revenue growth, and sustained and grown its client base.
Debbie Porter, Director of Gravity Digital explains; “We have always been recognised for providing our customers with an unrivalled service when managing their AdWords accounts and with this accreditation from Google we can continue to drive targeted groups of customers to websites through Pay Per Click (PPC) activity to complement our search engine optimisation (SEO) techniques.
“We work closely with our clients, and this certification means that we are also considered by Google to be trusted and knowledgeable when it comes to raising the profile of a website.”
Early last year Gravity Digital put their Google AdWords account management skills to work for their chosen charity, Just for Dogs. Creating Google search adverts that specifically target people in Derby, Leicester, Staffordshire and Nottingham, Gravity has significantly increased traffic to the website. The number of enquiries into the small charity has shot up as a result, which is a huge boost to this local charity.
Margaret Smith, owner of Just for Dogs said: “We are a very small charity and every dog that is adopted makes such a big difference for us. But more important is the effort that goes into attracting volunteers, donations and keeping the rescue centre going.
“Since launching the website and the AdWords campaign, with the grant that Gravity obtained from Google on our behalf, we have been overwhelmed with people getting in touch. Our increased and targeted digital presence has changed the whole organisation – now we have started to think ‘digital first’ in just about all of our promotional activity.”