Derby marketing agency WDA has made a double hire with the addition of Anne Bernard and Amy Jowett.
Alongside web and blog content, Bernard has written technical content and research journals for healthcare and marketing collateral for a US children’s hospital. She also has PR and crisis-handling skills as well as social media management and keyword research.
Amy brings a very specific set of skills to the team. She has five years’ experience as a Pay Per Click (PPC) specialist in Bing, AdWords and across social media.
A spokesperson for WDA says: “Amy gives WDA’s digital team a whole new capability with a key focus on competitor analysis and increasing traffic through paid online advertising. With campaign creation and strategies built from keyword research, Amy can discover trends and popular search terms unique to specific product and audiences whilst optimising, monitoring and reporting on KPIs.”